We don’t have users that are below 13 on YouTube and platform/site is general audience, so there is no channel/content that is child-directed and no COPPA compliance is needed. The commission report cites YouTube’s communication with an advertiser: However YouTube’s official position has long been that the platform is not designed for users under 13, circumventing children’s privacy and media regulations. Its report cites a presentation to Mattel where YouTube marketed its platform as “today’s leader in reaching children age 6-11 against top TV channels” and a 2016 presentation to Hasbro where they called themselves “The new ‘Saturday Morning Cartoons’.” The commission presented evidence that YouTube has been soliciting brand partnerships and advertising based on its popularity with children. This practice of tracking children’s viewing history violates the US Children’s Online Privacy Protection Act.Īs commission chairman Joe Simons explained, “YouTube touted its popularity with children to prospective corporate clients” while simultaneously refusing to acknowledge “that portions of its platform were clearly directed to kids”. Last week, the US Federal Trade Commission imposed a historic fine of US$170 million (A$247 million) on YouTube for allegedly tracking children’s viewing without parental consent in order to deliver targeted advertising.
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